aBeer Mumbai
Multiple Locations
Status
Complete
Year
2018-19
Project team
Kabir Sahni, Veersh Angiras, Chhavi Gupta, Chinglemba Chingtham
Store Philosophy.
a·BEER® epitomizes casual and colloquial vibrancy. Built on raw but relatable vocals, it creates beauty out of the quotidian interests and consumption of beer. We bring this colloquial comfort though minimalist vector-based graphics, a raw but clean material palette, with subtlety of pastel shades (mainly yellow), playful limericks, and a well-lit space that is comfortable to all current and future customers who just want to buy a·beer! The shelves and chillers are neatly laid out to surround buyers with the vast selections of beer and brought to life with exuberant a.BEER® visual merchandising. The façade speaks with this warm and relatable baritone to draw customers from all walks of life and genders. The idea is to make them want to try new, try different and keep coming back more, for more! With a.BEER® beer here, and a.BEER® beer there, here a.BEER®, there a.BEER®, everywhere a.BEER® beer!
a·BEER® sea
The articulation of an emotion through any medium is best felt when if begins to embody the canvas. Tapping, the fluidity and volume of beer, to allow the yellow and the elements to embody every store and introduce the ambience of being within an aquarium or a.sea of beer. With plenty of fish (sorry, beer) out there in the sea, the volume starts incepting the mood for a.BEER (or more), store into an experience.
